Pricing & client fit
Involvement in pricing strategies and sales brings an understanding of fee expectations, service mix and the clients a practice wants to attract.
About Just 4 Accountants
Marketing built on an understanding of practice life.
Led by David Ellis, we bring experience of how accountancy firms win clients, price their work, onboard new business and manage delivery.
That wider perspective helps us build marketing around the practice you want to grow.
A wider perspective
Understanding what happens beyond the appointment.
David’s experience extends across marketing and the day-to-day workings of accountancy practices. He is not an accountant; his perspective comes from working closely with practice owners and their teams.
Onboarding & processes
Experience with client onboarding and anti-money laundering processes helps connect new-business activity with the practical steps of bringing a client into the firm.
Workflow & delivery
Hands-on involvement in workflow management, including working with Engager, brings an appreciation of capacity, handovers and how work moves through a practice.
Winning a client is the beginning. The client also needs to fit your services, your fee expectations and your capacity to deliver.
Meet David
A career connected to accountancy.
From managing appointment campaigns to building a specialist agency and working within practices, David brings both an agency and an operational perspective.
2007–2010
A grounding in practice growth
David worked as Office Manager at Marketplace Practice Group, a business specialising in marketing and business development for accountants. It gave him an early grounding in campaign management, appointment setting and matching prospective clients to the right practice.
2010–2018
Building Quality Impact Marketing
David founded Quality Impact Marketing, an agency dedicated to marketing services for accountants. Over the following eight years, he developed the business and worked with practices on attracting new clients, communicating their strengths and building their fee base.
2018 ONWARDS
Family, consultancy & practice experience
When his daughter was born in 2018, David stepped back to make time for family. In the years that followed, including the disruption of the pandemic, he continued working as a consultant to accountancy practices.
Working closely with Acconomy added experience from inside a practice: understanding its commercial priorities, services and operational pressures, alongside its marketing.
2025 ONWARDS
A renewed specialist focus
Through Just 4 Accountants, David brought that experience together with a renewed focus on LinkedIn appointment setting and the website, email and content support that helps turn introductions into clients.
How we work
Your growth plans set the direction.
Some firms want to build recurring fees. Others want larger clients, more advisory work, a stronger local presence or a practice better prepared for an eventual sale. Those goals call for different campaigns.
Understand the firm
We start with your ideal clients, the services you want to grow, the areas you can serve and your capacity to take on new work.
Assess the opportunity
We combine LinkedIn audience research with practical campaign experience to explain what looks achievable, where the limitations are and what could improve your chances.
Build & review
Our initial six-month campaign period allows for gradually establishing activity, building a pipeline and assessing meaningful results.
Our principal focus is LinkedIn appointment setting through your nominated LinkedIn profile. Website design, email marketing and content support that work by giving prospective clients a clear, credible picture of your firm.
You should understand what we are doing, why we are doing it and how progress will be assessed.
Our sister business
Helping your clients access funding.
David also founded Funding 4 Business to help businesses explore funding suited to their needs and stage of development.
Through Just 4 Accountants, your clients can explore routes including debt finance, equity investment and grants, alongside introductions for specialist R&D tax credit support.
Another way to support your clients
Whether a client needs working capital, equipment finance or funding for expansion, we can help them explore the options. Where a referral results in qualifying completed funding, your practice can receive an agreed commission.
Your next step
What could growth look like for your practice?
Tell us about your firm, your ideal clients and your ambitions. Our free opportunity report combines your answers with LinkedIn audience research and a review of your online presence.
You will receive a considered view of campaign potential, indicative appointment costs and the gross recurring fees a campaign could help you build, with the assumptions clearly explained.